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Pickwick tea, its roots dating back to the18th century, has ties to Dickens and Austen |
Last week, as part of my Holland, Michigan tulip extravaganza which included a tour of a tulip farm and a stop at their gift shop, I purchased the "Dutch" tea blend from Pickwick, the largest tea brand in the Netherlands with roots dating back to the mid-18th century.
Founded by Egbert Douwe and his wife, Akken in 1753, the couple sold coffee, tea and tobacco in Joure, Friesland. Almost two centuries later, the company was run by Johannes Hessel and it was his wife, a Charles Dickens enthusiast, who influenced the tea company's new name from Douwe Egbart to Pickwick.
Is there always a Jane Austen connection?
Rhetorical, but, mostly, yes! Charles Dickens was a frequent guest of the White Hart Inn, owned by Eleazer Pickwick, hence the inspiration for the title, "The Pickwick Papers". The same White Hart Inn is mentioned in Jane Austen's persuasion.
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Unless you speak Dutch, you'll need a translator to spark conversation. |
As we noted in a previous Holland-themed blog, there's a lot of "good feelz" with this company (Rainforest Alliance certification, member of Ethical Tea Partnership) and its mission to also promotes good conversation with a kick-off question on every tea label. Per Pickwick's website, the provoking inquiries are a way to "encourage everyone to take more time for each other".
But, take note, you will need Google translate. The petite probes are in Dutch. Our first question was: "What surprising insight have you gained recently?". (Perhaps, I would respond, all the great English literature connections to Pickwick teas.)
According to Jane Pettigrew's, "A Social History of Tea", the Dutch, along with the Portuguese, were the first to import tea from China to Europe. It was the Dutch who won the monopoly on the spice trade while England was struggling to get a foothold on tea imports from Asia. In fact, when the Brits wanted to gift a box of tea to King Charles II and, his queen from Portugal, Catherine, in 1664, they had to buy it from Dutch merchants.
Happily, England's East India Trading Company did gain traction in the tea trade shortly after and, no surprise, they caught up fast. Soon, tea would be the most popular drink in the country.
Now, back to the Netherlands. . .
Pickwick Dutch Blend review
This was our first introduction to this tea brand, and specifically the "Dutch" blend. We thought it was "heel goed" (very good). Ingredients are black tea and orange peel and, per the label, it scores two leaves out of four on the intensity scale (with four leaves being the most intense). It's an inoffensive blend that should appeal to many - a bit of an "Earl Grey lite".
And, with the brand's English lit connections, we say, Pickwick Dutch tea, has much to recommend.